In a world of over 2 million books published annually, writers are realizing more and more that the competition is staggering and, too often, paralyzing in their efforts to market their book effectively. How can you make your book stand out amidst a slew of works vying for the hearts and minds of readers?

1. Write Quality
It is amazing how often this basic concept is overlooked. The fact is that there is a lot of incompetent and uninteresting works that are trying to get published. Writers remain befuddled as to why their book is not selling and completely overlook the fact that their book lacks interesting content and/or storylines.

There is one principle that will never change in the world of book marketing: quality sells. One of the best ways to market your book effectively is to write a clever masterpiece that has been poured over in sweat, blood and tears until it reaches the level of perfection that truly great authors have achieved. If you are not producing well-crafted words then forget your marketing strategy altogether. You have failed before you even begin.

2. Take Risks
The traditional rules of publishing are changing. The days of handing your beloved masterpiece over to a publisher to tweak and adjust to their hearts content and then market from any angle they see fit is not always the only option. Self-publishing is making a comeback, and with good reason.

Big name authors as well as novices have joined the ranks of self-published authors. Perhaps the missing factor in all of this are the readers who are willing to look beyond the national best seller list and delve into the Indie scene to find the diamond in the rough. If you decide to take the risk of self-publishing, make sure you’ve invested quality time in research to discover the pros and cons of going that route. Be prepared to put the same amount of focus into marketing your book effectively as you did the story itself.

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